Saturday, October 18, 2008

Washing My Lace Wedding Dress

Is lying about PR as the Amen in the church?

actually forbids the Ethics Code of the German PR industry lies and deception. The fact that the Everyday is different, we all know. Now, one of the communication variables in Germany, the emeritus professor of communication sciences Klaus Merten, spoke openly about deception. Quote of the "mirror"

PR Manager to test the "elasticity of truth," Merten says in a lecture at the University of Münster. They engaged in "difference management" between fact and fiction. He called a license to deceive.

And the industry cries out. Threatens the professors Merten, withdraw the license for training young professionals. More on this - but something strange looking - armed with our northern neighbors in the online edition the "mirror". Read

Article

0 comments:

Post a Comment