Monday, June 23, 2008

Antibiotics For Cysts

In networks, think instead of target groups

"target groups are autistic people communicate. Networks." Shall affix, marketing consultant Bernd Röthlingshöfer his idea to the point in the future turn to networks instead of target groups. His further statements:
  1. target groups are fictitious. Networks are defined
  2. real audiences. Networks are detected.
  3. target groups to meet in mass media. Networks are everywhere.
  4. Target groups are sets of Individuals. Networks are groups of like-minded.
  5. target groups are isolated. Networks are connected.
  6. target groups are autistic. Networks communicate.
  7. to create target groups, contacts. They form links to networks.
  8. target advertising is anonymous. Network advertising is personal.
  9. target advertising costs money. Advertising network takes time.
  10. target group contacts are all treated equally. Network contacts are treated differently.
  11. audiences are passive. Networks active.
  12. target advertising is a monologue. Network advertising is Dialog.
  13. target advertising to win buyers. Network advertising buyer wins und Verkäufer.
Geniale Idee, lesenswert verpackt.

Artikel lesen

0 comments:

Post a Comment