| As editorial director of two small local papers I have for years manipulated the audience. I have mobilized them against me or other applied, awareness of an issue and from local voting decisively influenced. I have my readers to talk about for the family table and the Migros-supplied cash, they've hidden scenic beauty and hidden held impudence betrayed them have been presented to unknown people from their region and their capacity for the Exchange of opinions, or no longer needed trinkets offered.
has all the manipulating of actions or views. And I've learned one thing: communication is always manipulation. Now manipulation is not exactly a popular word. Fraud and seduction are synonyms as to why not a communicator is voluntarily manipulation. And yet it takes place. With each letter to the workforce, with each company newsletter, with each entry in the intranet or Internet. It brings people with a termination against her and customers had a price increase. The media of job cuts and the Internet community with useless content. It educates its communications with consumers meaningless information to indifference or discourage potential customers from using false advertising promises. In short: you manipulated.
Who the specter manipulation brave face but looks can banish it. You can see the influence in his communication with the inner and outer world, you can control it suddenly aware. In a positive communication process with employees, customers and transform public. And lightning is negatively affected from the word manipulation was quite wonderful. Employee motivation, for example. Or customer care. We created a feeling within the company, to build on a positive public image, the brand is trusted and attractive - all reflected in the course positive in the annual net profit down. Although strictly speaking it is still manipulated. |
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