| The research group Social Communication of the University of Zurich has interviewed 327 selected weblog authors in Germany, Austria and Switzerland on their motives. The results are now available. use motives The survey results reveal several key groups of motifs that play a role in blogging: • Exchange motives: the exchange of information is central. Manmöchte with people who have similar interests, discuss and share ideas. By reporting on their own experiences to know also made available to others. Moreover, establishing new ontacts aimed at blogging. • identity motives, the own person is at the center. One wants to show his skills and make their own opinions or feelings public. Also wants to be perceived by other people and know how to effect them. • escapist motives: the "escape" from everyday life is the focus. Blogging is a pastime and distraction from everyday life. You can thus switch off for a short time and forget the worries of everyday life. • Social-integrative motives: contact with other people is central. By the weblog to other people to participate in their own lives. Also, this blog via the contact with geographically distant Relatives and friends maintained. • Entertainment motives, the activity of blogging itself is felt to be important. Man likes to write and blogging in the first place to just have fun.
| 
0 comments:
Post a Comment