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target groups in the Web 2.0 and

typed the first time audiences in the "medium" Web 2.0 and so tangible. As the online PC Magazine reports, a study was published, which investigated the on-and offline behavior of the new generation of users. There have been grossly different, more or less promising target groups: The Web enthusiasts Communicative, has high personal goals and needs. They are multipliers for information on products and services (Offline and online) and can be divided into three types with different personality characteristics differentiate: the yearning: Contact seekers followers, which are rather modest and shy. Your driver for the use of Web 2.0 is the search for more social contacts and good relations with other people (four million people). The thinkers: Challenging strategists, the planning and analytical thinking head people. Your driver for the use of Web 2.0 is the search for deeper information and the extension of their knowledge (three million people). The sentient: Emotional optimists The health-oriented, creative and spontaneous abdominal people. Your driver for the use of Web 2.0 is the search for big emotions and acting out their personalities (two million people). The Free consumer-oriented individuals, flexible, imaginative, outgoing and independent. Your driver for the use of Web 2.0 mobility, flexibility and consumption (eight million people). The relaxed sizing entertainment-oriented, the principled and reasonable passive - users of the Internet. Your driver for the use of Web 2.0 is the search for relaxation and entertainment (9 million people). The Wretched Information-oriented realists who think analytically and have high standards and personal goals and ideals. In the network, they behave more like an observer than as participant. Your driver for the use of Web 2.0 is the search for useful information (6 million people). The skeptics passers-earth, which are practical and a more passive leisure activities have. On the Internet, they are pure Web 1.0 users (4 million people). The rest Conservative observers that have a high performance and value orientation, and are hardly webaffin. They are characterized by their reliability and modesty, and a traditional shopping and information behavior (4 million people). read articles about the study Download study (PDF, 5.49 MB)